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New Balance 990's

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The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste.

The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste.

Lateral view of the Men's 990 V5 by New Balance in Navy

Lateral view of the Women's 990 V5 by New Balance in Grey

Lateral view of the Men's 990 V5 by New Balance in grey

Lateral view of the Women's 990 V5 in the color Navy

Lateral view of the Men's 990 V5 by New Balance in Black

Lateral view of the Women's 990 V5 in the color Black

In the spring of 1978, New Balance gave their designers the go-ahead on an ambitious undertaking: develop the very best running shoe, regardless of the time it takes or the money it costs. The result was the 990, a shoe that’s been raising the bar on quality ever since. With the 990v5, the legend continues. A perfect blend of cushioning and style, this shoe looks as good on your morning run as it does on the runway.

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